Sound shapes every decision your audience makes before they know they're making one. Scott Simonelli has spent twenty years at the intersection of neuroscience, technology, and human behavior — building the instruments to measure what sound does to people, and translating those findings for the stages where it matters most.
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Sott brings something rare to a keynote: not theory borrowed from other people's research, but two decades of original data, firsthand discovery, and stories from inside the rooms where the science of sound became a business, a obsession, and ultimately a book.
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THE VISUAL BIAS
We built a visual civilization on top of an auditory nervous system. This talk makes the case for what we've been missing — and what becomes possible when organizations finally start designing for the ear as well as the eye.
SOUND AS A STRATEGY
For brands, agencies, and media companies: how audio drives attention, memory, trust, and purchase intent — and what the data actually shows about what works and why.
THE SCIENCE OF BEING HEARD
Voice, tone, cadence, and the acoustic signals that determine whether your message lands before a single word is processed. For leadership teams, communicators, and anyone whose job depends on being trusted.
THE FUTURE OF AUDIO
AI voices, spatial audio, sonic branding, and the coming shift in how humans and technology communicate. A forward-looking talk built on original research from inside the audio industry.
CES · Cannes Lions · SXSW · Advertising Week New York · Advertising Week London · IAB Annual Leadership Meeting · Podcast Movement · Mumbrella Audioland · International Radio and Audio Conference
Copyright (c) 2026 Scott Simonelli